‘The Power of Visuals: How four companies effectively used visual content and three tools to get you started’ – MarketingSherpa Blog
Selena Blue says, “An image is a powerful tool in the digital world.
It can draw attention, communicate value, increase shareability and so much more. In fact, HubSpot pulled together the “17 Stats You Should Know About Visual Content Marketing in 2015” to display this. From what your peers are doing to how effective visual content is for social sharing, the stats of recent studies are certainly interesting.
Two stats stuck out to me while researching this topic.
First, tweets with images were clicked 18% more and retweeted 150% more than those without, according to Buffer.
Second, when looking at the most shared post from Facebook pages, a photo post made up 87% of interactions“.
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