Business.com team says, “Grit is the quality of perseverance in overcoming challenging obstacles to achieving a goal. The expression “true grit,” besides being a famous John Wayne movie, usually suggests an unfaltering devotion to doing what is right no matter how difficult it may be to accomplish.

By definition, entrepreneurs have grit. Running a company, let alone establishing a start-up from the ground level, requires a great deal of grit. Everyone loves you when you are successful and things are going according to plan. But perhaps only those with true grit retain the loyalty of both employees and customers even when they’re not quite sure what you’re doing.

Think Steve Jobs.

Remember when everyone was shaking their heads that Apple would never be able to sell a computer without a disc drive, or a mobile device without a physical keyboard, or a touchscreen tablet? Go ahead, go look it up on your iPad, that thing without a physical keyboard or a disc drive that you touch the screen to work on“.

True Grit: Building Your Business Mindset for Overcoming Challenges

Business.com

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