‘What three of the biggest retailers can teach us about ecommerce’ – ‘Econsultancy’ Blog

Arie Shpanya says, “Many retailers resort to sales and discounts to boost sales.

However, smarter retailers have demonstrated there’s more to it than that.

The busiest times of a retailer’s business cycle are usually synonymous with storewide sales and massive discounts. From Black Friday to Prime Day, popular shopping days typically involve low prices and limited time offers. While discounts can increase sales in the short term, they can damage your brand image.

As is true with anything enjoyable in this world, discounts are best in moderation. And implementing “everyday low prices” doesn’t usually fare well for a retailer’s bottom line.

The best way retailers can improve sales isn’t through discounts, and it definitely doesn’t necessarily come from price wars either. Instead, increased sales and profits come from other practices, like branding and merchandising“.

What three of the biggest retailers can teach us about ecommerce

‘Econsultancy’ Blog