‘Five truths and misconceptions about social media in China’ – ‘Econsultancy’ Blog
Blake Cahill says, “If you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels.
It’s supposed to teach us not to believe everything you hear, but when scaling digital in the Asian market it’s more important than ever not to let misconceptions hold sway.
China’s inexorable rise is well documented. It’s not just the world’s fastest growing economy, it’s also home to the world’s fastest growing online population with over 649m users, outnumbering the entire US population two to one.
Though it has similarities, the Chinese social media market is quite different from that in the West. Here are five ways the Chinese social media market differs“.
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