Matt Williams says, “Q: What do you suggest to make an online brand known aside from social media and marketing?

A: The truth is, when it comes to social media and marketing, a lot of companies put the cart before the horse. In my experience at early stage venture-backed companies, no amount of social-media mastery will be able to cover up a bad product, or a product that hasn’t found a hungry market.

Before you consider online branding, make sure your product is refined and ready to go and then you can begin to think about how you’re going to communicate its message. This process is important not just for your marketing efforts but for your company as a whole. Nail your product first, and you’ll set yourself up for success in other areas like operations, talent acquisition and customer service“.

Here’s How to Make Sure Your Company Is Ready for Online Marketing

‘Entrepreneur’ Blog

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