Tom Sather says, “Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most email marketers rejoicing.

Similar to Outlook.com’s Smart Network Data Services (SNDS), Postmaster Tools by Gmail provides data for email marketers to analyze the performance of their email marketing efforts that, in turn, provide further clarity on issues that are preventing emails from reaching the inbox.

Here we’ll take a look at the steps needed to sign up for Postmaster Tools by Gmail, the data it provides, and how marketers can use this to troubleshoot common deliverability issues“.

How Email Marketers Can Make The Most Of Gmail Postmaster Tools

Marketing Land

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