Angela O’Dowd says, “The internet is an infinitely measurable place. Data reflects the performance of your online campaigns that will either prove your winning ways or send you back to the drawing board. But before you start plotting the X- and Y-axis for a monthly deck, you need to be clear on your clients challenges and goals.

That’s why we created this guide for marketing agencies that want to communicate effectively and build the trust needed to secure an ongoing relationship with their clients.

With analytic packages such as HubSpot and Google, tracking URLs, social media insights, CRM integrations, and scores of other reporting mechanisms providing real-time readouts of online marketing efforts, there are two realities for online marketing agencies that simply cannot be ignored:

  • Instant Accountability for Underperformance:  Whether the goal is an uptick in website traffic from SEO changes or a number of new leads from an ebook offer, numerical results are black and white, pass or fail. Simple as that”.

How to Report on Inbound Marketing Results [Free Ebook]

HubSpot

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