Daliah Saper says, “Facebook and Twitter are increasingly becoming the American public’s main source for news.

With 63 percent of Facebook and Twitter users claiming they use these sites as news sources, it comes as no surprise that a company’s social media presence is continuously being monitored, updated and utilized as a client engagement and public relations tool.

With that said, what happens when the person handling your social media presence quits, takes an extended leave or is fired? If your PR pro or marketing guru has been using his or her name own social media account or personally created a media account to generate buzz about your company, you could find yourself “friendless” if you haven’t set out a clear social media ownership policy“.

My “Friends” or Yours? The Importance of Establishing a Social Media Ownership Policy

Business.com

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