‘The 5 Email Design Best Practices Every Marketer Should Know’ – Aweber Blog

Olivia Dello Buono says, “1. Email is not a .JPG, print ad, or a one-page website

Reusing content across mediums is a smart way to maximize resources, increase efficiency, and apply takeaways from other channels. Taking the featured image from a successful print run and using it in your go-to email template may seem like a quick win, but is unlikely to perform to your expectations.

Email is a unique medium, with unique goals and unique considerations. While a print advertisement will catch attention with a bold-faced headline and intriguing photo, no one will see the beautiful photo in an email unless you convince them to open the message first.

It’s also tempting to approach an email like a one-page website. While both email and the web use HTML and CSS as foundational building blocks, most email programs only recognize a handful of the standards used for websites”.

The 5 Email Design Best Practices Every Marketer Should Know

Aweber Blog