Jami Oetting says, “The “about” page is typically an afterthought. While designers, copywriters, and CEOs might spend weeks agonizing over what information and pictures are included on your homepage, they rarely consider what elements other than a short description should be included in the “about us” section of the agency’s website. They simply pop in some copy and press publish.

This often leads to confusing, self-indulgent information that tells potential clients very little and can even alienate you from the people you want to hire you.

I reviewed hundreds of agency websites to see how firms are using this digital real estate to spark the interest of prospects, and I found a few common problems:

  • No target audience in mind: I couldn’t tell if I should hire the agency, apply for a job, or call them for a quote for an article”.

14 Elements for an Agency ‘About Us’ Page That Connects With Clients

HubSpot

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