‘4 ways marketers can seize ‘mobile moments” – ‘Mashable’
Momchil Kyurkchiev says, “A mobile user’s entire app journey can happen in a matter of moments — sometimes in less than a minute. Think about this scenario: You’re commuting, reading an article about a new cruise. Curious, you search for the company mentioned, and soon enough you’re emailing to receive more information and potentially plan your trip.
This mobile moment happened on a whim, and in a matter of seconds, went from introduction to potential sale. In fact, according to a recent Google study on micro-moments, 90% of smartphone users use their phone to make progress toward a long-term goal, or a multi-step process, in short bursts while “out and about.”
Mobile has hastened the customer journey and simultaneously broken it into many fleeting interactions. Marketers must be prepared to capture, respond and innovate in real time to ensure that touch-points are optimized from beginning to end“.
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