Billy Cripe says, “It’s no secret that social media is emerging as a significant tool in the development of online success and web presence.

According to studies, approximately 58 percent of marketers using social media for three years or longer report that it has helped them boost sales. One of the most significant misconceptions regarding social media advertising is that it doesn’t drive quality visitors. In comparison to outbound marketing, social media has a lead-to-close rate approximately 100% higher.

Even HubSpot’s Inbound Marketing Report has discovered that social media produces almost double the marketing leads of PPC, direct mail, telemarketing and trade shows. However, despite all of this positive data, many businesses still don’t understand how to make the most of social media“.

From Like to Lead: Optimizing Social Media for Lead Generation

Business.com

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