‘How Publishers Can Increase Time on Site’ – HubSpot
Greg Brown says, “There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members—pageviews, returning visitors, keyword performance, referrals, etc. Each of these gives you insight into some form of reader engagement.
One metric in particular that is particularly indicative of overall reader engagement, is time on site.
Why Time on Site is Important
We’ll start with an example.
Let’s say you see an average page view count of 4.5 pages per visit. Sounds great, right? But then you take a look at your average time on site, and it’s around 55 seconds. This means people “read” each of those 4.5 pages in less than a minute. It doesn’t take much math to realize that’s not a lot of time on each page, meaning your readers are just skimming. Or, even worse, this could indicate your readers aren’t finding anything valuable enough to look at more deeply“.
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