‘How to Overcome 6 Obstacles Facing Every Online Marketer’ – ‘Entrepreneur’ Blog
Firas Kittaneh says, “The frenetic pace of change in the media landscape today is confronting marketers with challenges and setbacks they never faced before. With all of the moving parts associated with developing and implementing a solid market strategy, marketers are tasked with taming and managing a fierce, multi-headed beast.
Feeling lost and overwhelmed? Not to worry. Here are six common obstacles marketers face and tips on how to overcome them.
1. Advertising nobody sees.
According to programmatic advertising company Infectious Media, 54 percent of digital advertising goes unseen. Reasons why range from lack of plug-in support to ad-blocking browser extensions to miscellaneous loading problems. That means that more than half of the budget allocated to digital advertising is used ineffectively“.
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