Carin Van Vuuren says, “As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.

Apps have quickly become a source of information, utility and point of contact between users and brands.

In fact, according to Flurry, a staggering 86% of all time spent on mobile devices is now happening within apps, with users converting at a 21% higher rate than in-store.

Brands that are not considering an app are avoiding an essential question that should be answered when planning a mobile strategy.

Every brand’s mobile strategy must be designed to meet the unique needs and challenges of its business, brand identity and customer preferences“.

Three points to consider when developing a mobile app strategy

‘Econsultancy’ Blog

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