‘Do brands benefit from making a scene on social media?’ – ‘Mashable’
Patrick Kulp says, “When Tinder tweet-stormed a rant at a Vanity Fair writer, it left many people agog.
Vanity Fair‘s Nancy Jo Sales had written a story on the uglier, seedier side of Tinder’s use for soulless hookups. But it wasn’t anything shocking. Was a company really sweating a story that stated the obvious?
It was. Dozens of media outlets including the New York Times and NBC News wrote about the dating app’s seemingly off-the-cuff outburst in response to a week-old unflattering magazine piece. Much speculation centered on what sort of delirium had caught hold at Tinder HQ to lead to such an embarrassing episode“.
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