Regina Love says, “As a consumer, nothing makes my day like reading or shopping for anything related to arts and crafts (it’s my thing). However, one annoyance we all seem to run into is being sent an email to sell you on a product that you would never want nor need.

How can you avoid being that pain in a customer’s inbox?

The answer is in targeting your content. It is one of the most important, and sometimes underutilized, elements of email marketing.

At the MarketingSherpa Email Summit 2015 Media Center, Courtney Eckerle, Managing Editor, MarketingSherpa, interviewed Jessica Best, Digital Marketer, emfluence, on ways marketers can focus on their customers in order to build the right content“.

Email Marketing 101: How to determine the right email content for your subscribers

MarketingSherpa

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