Paul Shapiro says, “I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear:

  • Social media helps foster relationships, which in turn helps build links and improves rankings.
  • Social media aids in public relations, as a distribution channel and a means of generating easy online buzz.
  • Social sharing provides a form of social proof, giving greater credibility and trustworthiness to your content.
  • Brands can rank for their social networking profiles and receive greater visibility within the SERP“.

How to Leverage Social Media for SEO: Link Building

Marketing Land

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