‘Three Steps to Boosting Conversions by Building Customer Relationships’ – ‘MarketingExperiments’ Blog
Andrea Johnson says, “MarketingExperiments’ Marketer’s Creed, Article 1, states:
“People don’t buy from companies, from stores or from websites; people buy from people. Marketing is not about programs; it is about relationships.”
NextAfter, an organization dedicated to helping nonprofits discover what truly makes donors give, put this concept to the test during an end-of-year fund-raising push. Tim Kachuriak, the company’s Chief Innovation and Optimization Officer, is so passionate about this cause that he cut his family vacation short and flew cross-country to join us in the studio for the most recent MarketingExperiments Web clinic to share his results and show how what NextAfter learned could benefit any organization.
Background: The Heritage Foundation, a think tank, was soliciting end-year donations.
Goal: To increase donations“.
Three Steps to Boosting Conversions by Building Customer Relationships
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