‘What I’ve learned from eight years of editing & blogging’ – ‘Econsultancy’ Blog
Graham Charlton says, “After more than eight years and 2,564 blog posts, this is my last day as Editor at Econsultancy.
In my last post I thought I’d share some of the lessons I’ve learned about blogging over the years…
It works if you do it properly
This blog was initially launched as an alternative to using other forms of marketing such as PR.
It was a great fit for our paid research, events and training, allowing us to demonstrate our knowledge of digital marketing, and also to help us to learn along the way.
Most importantly, we’ve produced orginal content that people couldn’t always find elsewhere. That has helped us to build an audience“.
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