Patricio Robles says, “Despite the rampant competition in the popular app stores, many companies continue to invest heavily in developing mobile apps.

Because of the high costs frequently associated with building mobile apps and marketing them effectively, churn is one of the biggest threats companies face in delivering profitable mobile strategies.

High mobile app churn is a global phenomenon, and by some estimates, in some categories, apps that aren’t opened for a second time within the first 12 hours after download will see churn exceeding 50%.

So what can companies do to minimize mobile app churn? Here are five tips.

Look at user experience

One of the biggest reasons for mobile app churn is poor user experience, particularly during onboarding“.

Five tips for reducing mobile app churn

‘Econsultancy’ Blog

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