‘Jump-Start Your Content Marketing With These 4 Strategies’ – ‘Marketing Land’ Article
Quinn Whissen says, “You’ve probably heard this before: “Content marketing is hard…Content marketing takes a long time.”
Sorry to say, I’m not here to tell you that’s wrong: It is hard, and it does take time.
But that doesn’t mean content marketing doesn’t work. It does. It just takes consistency, dedication and yes, time, before you see results.
In the meantime, however, you’re going to be sad. You might even get mad. Hell, you may even be full-on depressed. You might offer a cry up to the heavens: “Why is my content not worrrrrrrking!!!” And you hear no booming answers in return.
This, my friend, is called the content slog, as coined by Chris Bird of Vertical Measures (my employer) here. It’s that gap of disappointment where you’ve put in a good amount of time and effort into your content marketing strategy, and you aren’t seeing a return on your investment“.
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