‘So You Had a Bad Day: How to Handle Negative Online Reviews’ – ‘Business.com’ Blog
Anca Bradley says, “All businesses, including online stores, brick and mortar shops or service providers, benefit when customers provide feedback online—provided that feedback is positive, of course.
Research has proven the power of online reviews, with 88 percent of surveyed customers reporting that they are influenced by an online customer service review.
Our connected world allows any satisfied (or dissatisfied) customer to broadcast his or her experience with friends, family and strangers across the Web. There are endless avenues on which customers can review products or services: Yelp, Amazon, Angie’s List, BBB.org, Google+ and almost all social media networks. Some sites, like Ripoff Report, exist solely for customers to post negative reviews“.
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