Jim Yu says, “The value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the search giant does not take social signals into account in its algorithm.

Citing issues like cost-efficiency and the frequency with which the information could be updated, Cutts said that social pages were indexed like any other website, but that actual likes or retweets aren’t considered.

Content, social and search, however, remain interconnected on multiple fronts. To successfully measure how a website is performing, it’s critical to take a holistic look at the relationships among these three factors. The three must work together to achieve business objectives like sales or conversions“.

7 Ways To Leverage Social Signals To Improve Content Performance

Marketing Land

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