Emma Snider says, “The best sales reps know that prospects ultimately buy based on their emotions. Sure, logic, data, and plain old common sense can go a long way in persuading a prospect to see things your way. But at the end of the day, whether or not a buyer signs the contract comes down to how they feel — about your product or service, the problem at hand, or the results you’ve promised to deliver.

This means that every interaction a sales rep has with a buyer should invoke some type of emotion. If you’re selling a service that protects businesses from risk, you’ll want to drum up feelings of security and calm. On the other hand, if your product aims to grow profits exponentially, you’ll probably want to inspire excitement and happiness.

But how do you know for sure what mood you’re creating? Word choice is paramount in sales; however, reps often dash off emails without a second thought“.

Are You Writing Boring Sales Emails? Find Out With This Free Analyzer

HubSpot

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