‘Cross-selling online: why it’s important & how to do it’ – ‘Econsultancy’ Blog
Jack Simpson says, “As with many things that have become a staple of the digital marketing world, cross-selling is nothing new.
Even the guy in the petrol station will offer you a discounted Mars Bar after you’ve filled your tank.
If you’re not offering customers extra products you’re missing an opportunity for greater revenue, so it’s important to do it and get it right.
What is cross-selling?
Cross-selling simple means offering additional products or services to customers to try and get additional spend out of them“.
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