‘How to enable real decisions about your marketing strategy’ – ‘Experian Marketing Forward’ Blog
John Fetto says, “Once data is accurate, enriched and linked for a complete and clear understanding of each consumer, what’s next? Many marketers struggle to understand how to make this multitude of data actionable, enabling real decisions about their marketing strategy.
In our award-winning, annual Digital Marketer Report we discuss using a data-driven segmentation and profiling strategy. This is an integral step for any marketer looking to build a brand, acquire new customers or retain the most loyal fans. By using consumer data to find insights into the way target customers think, feel and behave, marketers will be able to make (and justify) smarter decisions about messaging and campaign execution“.
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