‘Mobile Marketing: Four takeaways on how to improve your mobile shopping experience beyond just responsive design’ – ‘MarketingExperiments’ Blog
Selena Blue says, “We all know by now that mobile has become an important tool for ecommerce consumers.
However, do we treat it with the same level of investment that it deserves? What experience are we giving our customers: a desktop replica or something better?
In Q1 of 2015, 59% of all retail time was spent on mobile devices, according to comScore’s State of the U.S. Online Retail Economy in Q1 2015. That’s right — consumers spent more than half of their online shopping time on their tablet or mobile device.
Yet, only 15.4% of total digital commerce dollars came from mobile sales.
That leaves a lot of opportunity for marketers and designers when it comes to the mobile shopping experience“.
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