Kevin Lindsay says, “Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down from a long day and enjoy some quality time together around the dinner table. Are you with me? We sit, plates are passed, first bites are taken, and…

The phone rings. Who could possibly be calling right now, interrupting dinner? I pop up — It must be important if someone’s calling right now.

It’s not a relative in peril. It’s not a homework question from a classmate. It’s not a work emergency. It’s a telemarketer with a “quick” political survey, a deal on a newspaper subscription, a timeshare offer, or any one of a million different promotions“.

Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

Marketing Land

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