Dan Warner says, “Online business reviews are a hot topic these days, both for marketers and legal teams. Because of this, a lot of lawyers have dedicated a lot of ink to the aftermaths of online reputation attacks.

But not much has been penned about the inverse: How to write a critical review without fear of litigation.

Tip #1: Don’t Troll

Don’t become a troll writer and poster.

The fake review business is booming. Partly because people have developed ingenious methods to create false reviews that bear convincing markings—like a verified purchase badge on Amazon.com—which enhance the reviews’ authenticity and increase their the overall effectiveness“.

When Reviews Go Wrong: How Not To Get Sued For Online Defamation

Business.com

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