‘3 Lead Enrichment Opportunities You’re Missing’ – ‘Business.com’ Blog
Dan Steiner says, “To bring in deals, sales teams need a pool of potential clients to call or email. That pool must be regularly refreshed with new promising leads that fit a company’s ideal customer profile.
Businesses spend a lot of money and effort acquiring contact information for targeted customers. However, the dirty secret is that businesses often actually have to spend even more resources researching, appending, and validating customer records once they have them in their database than actually acquiring them.
Modern marketing and sales teams rely heavily on automation. Software (and the data you put into it) powers modern business, so it’s no surprise that more and more companies have made lead enrichment a priority“.
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