Stacy DeBroff says, “One of the challenges growth companies face—whether they look to raise a round of investment capital or still need to assess the viability of the market space—proves to be determining the percentage of market share the business could reasonably obtain based on their marketing spend and the competitiveness of their vertical.

The solution? Market penetration models can help determine what kind of sales an entrepreneur can expect by looking at how much they have to spend on marketing.

No matter if your company finds itself at the concept stage, has just entered the market, or recently has encountered a wave of growth, it becomes crucial to identify the ideal amount to spend for a company of your size and for your phase of development“.

Illuminating the Path to Sales Success: Key Market Insights for Entrepreneurs

Business.com

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