‘Why brands need to be relevant in real time’ – ‘Econsultancy’ Blog
Jack Simpson says, “Consumers are constantly bombarded with invitations, whether it’s to like, share, click or view a piece of content. It’s therefore easy to see why many simply tune out.
The first report in our Masters of CX series, Winning hearts in real time written by New York Times bestselling author Jay Baer, explores how brands can succeed at being useful and relevant in real time.
In this post I’m going to take a look at four of the key terms Baer has highlighted…
- Reactive relevancy
- Circumstantial relevancy
- Behavioural relevancy
- Location relevancy
Reactive relevancy
As Baer mentions in the report, great customer experiences comes from giving people something genuinely useful and relevant“.
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