‘Marketing: You’re Doing it All Wrong’ – ‘Entrepreneur’ Blog
Bryan Orr says, “Small businesses have always lived and died by word of mouth. Even before the Internet, a business was in trouble if too many people said bad things about it.
Fast-forward to today, when any customer can say almost anything about your business, and all the world can read it. One negative review can cripple a new business. Even an established company has to be careful not to rack up too much negative feedback.
Turns out that online reviews are important.
However, maybe you’re skeptical: Exactly how influential are customer reviews in the first place? you ask. Is anyone actually reading them? you wonder“.
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