Derek Newton says, “Making your business stand out is absurdly difficult — and competitive. Everyone is vying for the top spot, but not everyone has a seven- or ten-figure marketing and PR budget. So, how exactly does a business, especially a startup, break through?

The answer is with a bit of clever thought, strategic planning and effort. Because breaking through the identity barrier can be done; your new, small or entrepreneurial business just has to be positioned to stand out. Here are four ways to get it there:

1. Guerrilla marketing

The marketing world is a far cry from what it was decades ago, and its undergoing massive changes have completely altered the way marketers and publicists (and businesses) operate“.

4 Free or Inexpensive Ways to Help Your Business Stand Out

‘Entrepreneur’ Blog

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