‘5 Reasons No One is Clicking on Your Banner Ads’ – HubSpot
Tyler Rhodes says, “If you’ve been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People have grown weary of ads that don’t speak to them or interrupt their reading activities.
But there’s hope. Along with outlining some of the most common reasons why banner ads are ignored, we’ve included food for thought on how to make the whole advertising experience better for your readers to begin with.
People Aren’t Click on Your Banner Ads Because…
They’re Irrelevant
Did you serve someone an ad that wasn’t the right match, like showing a baseball mitt to someone when they play football? If you aren’t making the best use of your user data, targeting content to people who will most likely find it useful is going to be difficult“.
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