‘How US sports leagues use content marketing to increase fans and drive business’ – ‘Econsultancy’ Blog | Internet Marketing NewsWatch

Sam Slaughter says, “Sports leagues understand media better than most. Here’s how they’re using that knowledge in their content marketing.

I’m going to do my best to avoid littering this article with content-related sports metaphors.

There won’t be a single comparison of a piece of content to a touchdown.

I will NOT refer to anything as a slam dunk, unless of course it’s an actual dunk.

And you’ll hear absolutely zero references to anything being out of bounds, offside or a foul“.

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‘How US sports leagues use content marketing to increase fans and drive business’ – ‘Econsultancy’ Blog