Patricio Robles says, “Ashley Madison, which proudly bills itself as “the most famous name in infidelity and married dating” is at the center of what might become one of the most talked-about hacking incidents ever.

The hack and subsequent release of the identities and personal information of tens of millions of people seeking extramarital affairs online has brought embarrassment to outed celebrities and politicians, and is already being blamed for at least two suicides.

While it’s easy to dismiss the fallout from the Ashley Madison hack as a circus act because of the nature of the service, there are a number of lessons for all brands in this sordid affair.

You’re vulnerable

The first part of addressing and preventing security breaches like the one Ashley Madison is now dealing with is to accept the fact that your company is vulnerable“.

What brands can learn from the Ashley Madison hack

‘Econsultancy’ Blog