Emma Snider says, “Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. And it doesn’t matter how much research and time you put into the body text — your hard work goes to waste if the prospect deletes right off the bat.

But what makes a good subject line? Simply writing a synopsis of your message usually isn’t a good idea. Think about it — would you open an email with the subject line “We’ve never met, but I would like to sell you something”? That message is getting sent straight to the spam folder.

While reps should never obscure that they’re in sales, emails that call attention to this fact run the risk of being dismissed out of hand. And chances are, if you’re reaching out to a prospect, you sell a product that you firmly believe they could benefit from. Now to get the prospect to engage with you and come to this realization“.

23 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond

HubSpot

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