Shelly Kessler says, “Our quarterly email performance benchmark report has been released for Q2 2015, and it has some exciting numbers for email marketers. In April, May and June of this year, email volume rose by 16.1 percent year-over-year, yet response rates remained as high as they were this time last year.  This means that despite an increase in number of emails in each customer’s inbox, subscribers are still engaging with the brands that prove their relevance“.

Customer choice drives responses, and other email performance benchmarks

‘Experian Marketing Forward’ Blog

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