Susan Warren says, ““There are so many ecommerce retailers who now believe that in order to differentiate themselves and establish better brand relationships with their shoppers, they [need to consider] opening brick-and-mortar stores,” Debbie Hauss, Editor-in-Chief, Retail TouchPoints, said.

According to Advertising Age, 80% of companies have increased digital marketing budgets for 2015. Whether it’s selling products on a website or through a mobile or desktop app, virtual marketing has become the norm.

However, some ecommerce retailers have recently invested in the opening of brick-and-mortar stores in order to stay ahead of the marketing curve and establish better relationships with their customers.

The growing popularity of this omni-channel trend was recently explored by Retail TouchPoints, a digital publication for retail executives, offering content focused on optimizing the customer experience across multiple channels“.

Ecommerce: Why online retailers are experimenting with brick-and-mortar locations

MarketingSherpa

Sharing is caring