‘How To Banish Bad Bots From Your Site Analytics’ – ‘Marketing Land’ Article
Ben Goodsell says, “Many marketers have a vague awareness about server Log Files, but few know that they can be used to clean up the analytics data you’re using to make decisions about your site.
You can do that by using them to identify bad bots, which, more and more, are executing JavaScript, inflating analytics numbers, expending your resources and scraping and duplicating content.
The Incapsula 2014 bot traffic report looked at 20,000 websites (of all sizes) over a 90-day period and found that bots account for 56% of all website traffic; 29% were malicious in nature.
Additional insight showed the more you build your brand, the larger a target you become“.
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