Murray Newlands says, “A pitch deck has many moving parts, and one of the most important pieces is building an opportunity that an investor can’t pass up. 

Creating an alluring opportunity takes finesse, research, number crunching and the ability to tell a compelling story while showing investors you have an empathetic understanding of your target customer.

Here are six steps to achieve just that…

Step 1: Research

Determining your market opportunity should have been done in conjunction with building your product, to know if it’s actually viable.

Good research takes one person weeks of gruelling exploration, grabbing relevant statistics, charts and creating Excel spreadsheets calculating your exact numbers“.

How to create an irresistible market opportunity in your pitch deck

‘Econsultancy’ Blog

Sharing is caring