Steve Olenski says, “In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word out about a business’ products or services, while sales teams pitch customers directly. Inbound marketers are often seen as farmers, while their outbound counterparts in sales are seen as hunters.

Though these two groups have traditionally been kept apart, each of these groups can learn from the others.

Sales teams can benefit from the top lead-generation tools to ensure they’re contacting leads who are most likely to convert. Marketing teams can learn from the daily drive that sales teams have to perform.

Here are a few lessons marketers can take from sales as they strive to be more successful.

1. Re-evaluate Goals

Marketing teams generally operate using goals, while sales teams are held to quotas. The difference is in the accountability team members have in reaching their numbers each month“.

4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective

Marketing Land

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