Eric Siu says, “Stop me if this sounds familiar: You hear everybody talking about how great an opportunity YouTube advertising is. After all, this video-sharing website claims that more than 4 billion videos are viewed each day. That actually bigger than Facebook’s reach (and growing).

So you set up your own in-stream ads, and nothing happens. Your YouTube analytics show a crazy high number of “skips” — meaning that the people who saw your ad chose to skip it — and you’re not getting any positive results. You cut your campaigns and curse everyone who told you that getting into YouTube advertising was a good idea in the first place.

But here’s the thing. It’s not YouTube advertising that’s the problem. There are actually plenty of great traffic- and conversion-generating opportunities“.

5 min read 4 Mistakes You’re Probably Making With YouTube Advertising

‘Entrepreneur’ Blog

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