Kelsey Libert says, “We’ve all heard the decades-old myth that the average consumer is bombarded with up to 5,000 ads a day. But if someone wanted to, he or she could get that number closer to zero. Just search for “how to block ads” and you’ll find more than 700 million answers.

Ad-avoidance is a growing issue for marketers and advertisers; recent data from Adobe made a stir due to their finding that 198 million people are blocking ads. Since ad blocking is mostly a desktop browsing phenomenon, there’s a lot of room for it to become commonplace across all devices. For example, Apple’s upcoming iOS9 will include support for ad-blocking extensions in Safari, so we may see a lot of people adopting ad blockers as part of their mobile browsing experience too.

Additionally, a recent survey by Fractl and Moz found that 58% of respondents were using some form of ad-blocking software“.

Consumer Survey Reveals the Efficacy of Inbound vs. Outbound

MOZ Blog

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