‘We analysed 82 Econsultancy email subject lines and here’s what we learned’ – ‘Econsultancy’ Blog
Parry Malm says, “One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet.
Email works because it’s the foundation of online marketing. But… is Econsultancy’s subject line language optimal?
We analysed the emotional power of 82 of its recent email subject lines and here’s what we discovered.
The first challenge is to understand why some subject lines are good, and why some are bad.
Subject lines are important. This isn’t news. But how can you quantify the ‘goodness’ and ‘badness’ of a subject line?
Consider these two subject lines Econsultancy sent out earlier in 2015:
- Marketers, vent your frustrations here!
- Marketing Pain Points – share your stresses, get free report“.
We analysed 82 Econsultancy email subject lines and here’s what we learned
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