‘3 Ways Social Video Marketing Can Propel Your Brand’ – ‘Entrepreneur’ Blog
Adam Toren says, “Social video marketing plays on the most important aspects of basic human nature: the art of storytelling. Where viral videos are all about numbers, social videos are all about connections and conversations.
Here are three ways social video marketing can be good for your business.
1. Emotional connections drive brand loyalty.
It has been scientifically proven that emotional connections build loyalty and influence purchasing decisions. Psychology Today reported that functional magnetic resonance imaging, or fMRI, neuro-imagery showed areas of the brain light up in scans as people tapped into their emotions when making purchasing decisions. The article explains that research showed a three-to-one bias to purchase a product based on an emotional response to an ad vs. those which viewers felt no emotional tie“.
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