Denice Surjan says, “Our award-winning, annual Digital Marketer Report has a lot of great information to help you intelligently interact with customers across channels and it can be a lot to digest. In a series of posts (here, here and here), we’ve shared more than 40 facts and figures to give you a taste of the benchmarks and trends you’ll find in the full report.

Today, marketers need to deliver intelligent and authentic interactions with their customers wherever and whenever they interact with the brand. When executing a cross-channel strategy, marketers must select channels based on the habits and preferences of their target customers, as well as which are best at delivering the message tied to each stage of the customer’s journey.

Check out (and share!) these final facts in the series:

  • 69% of online adults say that they use their phone or computer at least somewhat often while watching television“.

43 actionable stats to move your marketing forward

‘Experian Marketing Forward’ Blog

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