‘Compounding Posts Generate 38% of Your Blog’s Traffic: Here’s What HubSpot’s Look Like’ – HubSpot

Mimi An says, “Did you know that there is a certain type of blog post that makes up 10% of a blog’s repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts.

In a recent study, we investigated these standout posts, which we call “compounding posts,” and discovered that they’re found in all types of business blogs. Yep, even yours — you just have to know how to find them.

To give you some more information on what these posts look like in real life and what kind of effects they can have, we decided to dive into our own blog data. Using this information, we can work toward increasing the number of compounding posts we have in our arsenal“.

Compounding Posts Generate 38% of Your Blog’s Traffic: Here’s What HubSpot’s Look Like

HubSpot